Realius

Realius to unleash Fantasy Real Estate™ at TechCrunch40 conference

Reality based game company to demo its online real estate application to technology industry elite

BERKELEY, CA (September 14, 2007) – Realius, Inc. announced today that it will demo its Fantasy Real Estate™ application – a suite of web-based casual games that follow consumers throughout the homeownership lifecycle – at the TechCrunch40 Conference. TechCrunch40 will gather the world’s most influential technology experts, investors and startups on September 17th and 18th at the Palace Hotel in San Francisco.

“Realius captures the synergies between the enormous popular interest in casual gaming and Americans’ obsession with real estate,” said Realius CEO Chuck Teller “Our games engage consumers as they dream about, search for, buy, furnish, remodel and sell their homes in ways that are incredibly fun – but also instructive.”

Realius will allow conference attendees to play its flagship game, Price Me Now™, which challenges players to guess the price of homes for sale in their market, on the show floor. Price Me Now™ evaluates player guesses and awards points based on their performance against the “Realius” price, an aggregate combination of previous player price estimates and the actual list price. Real estate companies and professionals can purchase placement in the game as “coaches” who guide players and make their own professional price guesses.

“Games like Realius’s Price Me Now™ game draw on the core human emotions of places and things we aspire to,” said Richard Tait, Cranium Grand Poo Bah. Tait, an advisor to Realius, continues, “Fantasy Real Estate™ lets me imagine what it might be like to buy or sell a home in my neighborhood or a dream house in the mountains. This experience captures the imagination and passion of the player while providing a sticky business model proposition, and that is the perfect match in today’s entertainment world.”

Scott Kucirek, general manager of Prudential California Realty, one of the nation’s largest real estate companies, says “Real estate brokerages are struggling to connect with consumers online and Realius has the potential to solve that problem.” Kucirek continues, “Realius games are entertaining, addictive and educational for consumers but also provide companies in our industry with an entirely new way to think about customer engagement.”

Other Realius games forthcoming include Fantasy Flip™, which lets homeowners get community insight for various improvements they make by modifying photos of their homes, and Major League Investor™, which pits players against one another as they build fantasy portfolios.